(A) China's tire industry structural overcapacity, product homogeneity serious competition. This year, the production and sales of the rubber industry in China are expected to continue to maintain steady growth. The total output value of the rubber industry will reach 950 billion yuan, an increase of 10%-15%. Among them, tire production is expected to reach 490 million, an increase of 4%. China has developed into the world's largest tire manufacturer, exporter, and consumer. At the same time, the homogenization of China's tire industry is relatively serious. The simple pursuit of volume growth and the simple reproduction of production capacity, product technology content and added value are low, and the production capacity at mid-to-low end is expanded too quickly, while the supply of high-end tires is in short supply. In order to seize the market and increase sales promotion, all companies have intensified vicious competition in tire exports, prices have been continuously reduced, profit margins have been squeezed, and the accompanying risk of trade protection in foreign markets has increased. This problem, under the conditions of rapid economic growth and good market demand, the contradiction between supply and demand will often be disguised. Once the economic growth rate falls and the market demand is low, the contradiction between supply and demand will gradually emerge and eventually affect the industry. Sustainable development.
(2) The anticipated drop in rubber price will bring about positive development for the industry. From January 2009 to November 2011, the price of natural rubber futures soared. The price soared from 12,000 yuan per ton to nearly 43,000 yuan, and then the price fell sharply. It fell by 18,000 yuan in August 2012. Although natural rubber prices have recovered, they are still low. The price of natural rubber began to decline again in February of this year. In the week of March 11-17, domestic rubber prices fell 5.3% from the previous month. However, due to the dual impact of falling natural rubber prices in Southeast Asia and falling prices of chemical raw materials, the cumulative decline in rubber prices during the five-week period reached 8%. If this year's natural rubber prices remain at 25,000 yuan / ton, compared with the average price of 26,800 yuan last year, compared to the same period will be reduced by 6.7%. The rubber accounts for 60% of the tire cost. Assuming that the tire's gross margin is 15%, the natural rubber price of 25,000 yuan/ton will increase the net profit margin of the tire industry by about 2.6%. The tire industry will usher in favorable development. .
(3) Accelerating the entry into the high-end tire market is the future direction of the domestic tire industry. China's tire industry does not have strong upstream and downstream bargaining power. It faces double pressure from upstream raw materials and downstream auto manufacturers. Under the current rising labor costs, only by entering the high-end tire market can companies' net profit rate be fundamentally improved. Product development and quality brands are indispensable core competences. In recent years, the European Union has successively introduced a number of technical barriers to trade, including motor vehicle safety regulations, REACH regulations, and tire labeling regulations, which have greatly increased the cost and difficulty of China’s tire exports, and the United States, Brazil, Thailand, Colombia, Mexico and other countries also Has launched anti-dumping investigations on China's tire products. After experiencing the initial stage of low-end manufacturing and “OEM†production, accelerating access to the high-end market, increasing self-owned brands, and increasing the added value of products have become an important issue for tire companies.
Suggestions for this : First, encourage domestic tire companies to innovate in technology, improve tire production raw materials and formulas, actively improve product environmental performance, vigorously improve product quality, strengthen brand awareness, and strive to build international brands, increase product added value, from the "price war "Upgrade to" brand warfare "; Second, focus on changes in the natural rubber market, explore the establishment of a rubber stabilization fund and a national rubber resource adjustment mechanism, establish a commercial inventory through the market to sell low, absorb the fluctuations in market prices, and enable the industry to grasp the price initiative Thirdly, it is timely to seize the important opportunity for the transformation and upgrading of China's tire industry, promote structural adjustment, implement a low-carbon economy strategy, promote the development of green tire industrialization, and realize the transformation from a factor-intensive to a technology-driven.
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