China's auto electronics industry seems to be at an explosive time. In 2012, China's auto electronics output will reach 300 billion yuan. No one has denied that the industry will develop so rapidly. The real content of this industry behind the glamorous real estate really accounts for, no one is counting.
The lack of core technology is destined to become a criticism of the local automotive electronics industry. More and more automotive electronics companies are beginning to seek technological breakthroughs, and this desire is increasing.
It is undeniable that the blockade of foreign technology for many years is like taking the neck of the Chinese automotive electronics industry, and a large amount of profits have flowed into the hands of international electronics giants.
In 2010, 214 cases of automobile recalls in the country accounted for 30% of the accidents caused by spare parts, which made the industry increasingly call for the establishment of this industry standard, in response to market demand. On June 26, the Automotive Electronics Standards Committee of China Electronics Industry Standardization Technology Association was established in Shanghai. They will integrate the standards of the domestic automotive electronics industry and coordinate technical cooperation between automotive and electronics companies. Whether this incident can become a strong agent of this industry has become a hot spot for many media speculation.
The development model of the deadly short board for 20 years has made the local car electronics and buried a fatal short board. Lack of standards, lack of talent, and lack of core technology have formed an unstable structure of this industry.
The above reasons may have to be explained from the Chinese industrial model itself. The development cycle of automotive electronics is long and there are certain risks. And the small and scattered nature of local companies makes it impossible for companies to take the road of independent research and development. To develop R&D into an industry, it is necessary for the country to jointly develop the R&D innovation with the entire industry.
An easily overlooked fact is that Chinese companies are pursuing immediate interests, especially those that are difficult for SMEs to avoid. Due to the long cycle of automotive electronics research and development, Chinese automotive electronics companies do not want to invest too much money in research and development. Compared with consignment and assembly, the investment in research and development is slower and has a certain risk. In addition, the monopoly of international companies on the upstream industry has kept China's industry downstream of the industrial chain.
Therefore, in the Chinese automotive electronics market, local companies are more loyal to the assembly of production and control systems for automotive electronics.
A careful analysis of the data will lead to the crisis behind the 300 billion. Internationally, automotive electronics technology has accounted for 25% of the cost of complete vehicles, but currently only accounts for less than 10% in China. The huge market space has caused international giants to land in China. They have segmented the Chinese market by virtue of their own advantages. . This phenomenon has caused none of the top 10 suppliers of automotive electronics to be domestic companies. From the data point of view, China's automotive electronics industry seems to be bright, but a large part of its profits will be in the hands of multinational automotive electronics companies.
The following data is more proof of the crisis in China's industrial reality. In recent years, multinational auto companies have accounted for more than 60% of China's auto parts market, and car parts have exceeded 80%. Especially in high-tech products such as automotive electronics and core parts manufacturing such as engines and transmissions, the market share controlled by multinational companies is as high as 90%. Such a high gap indicates that this industry will face the danger of being short-sold by multinational companies.
In order to get rid of the status quo, we must establish industry standards, which has been agreed in the industry. The Ministry of Industry and Information Technology and other departments established the Automotive Electronics Standards Committee in Shanghai on June 26. This means that China's automotive electronics standardization work will be fully launched, which will promote the rapid development and integration of the industry.
The establishment of the Automotive Electronics Standards Committee indicates that the country will focus on developing the automotive electronics industry. This will help to improve the innovation capability of China's automobile industry, implement the strategy of energy-saving and new energy vehicles, and realize the importance of car power. At the same time, the development of the automotive electronics industry will help China's electronic information industry optimize and upgrade and foster new industrial growth points.
At the beginning of June, the Ministry of Industry and Information Technology has organized the completion of the evaluation of the integrated development level of informatization and industrialization of seven key industries such as cars. As for the key weaknesses of the industry identified in the assessment, it will be an important task in promoting the integration of informationization and industrialization. It will be clearly defined in the industry development planning and the guidance of “two integrationsâ€, and propose solutions and increase support. Strength.
Therefore, the industry believes that the state's support for the automotive electronics industry is not a separate event, it is an important breakthrough in the "two integrations."
According to relevant sources of the Automotive Electronics Standards Committee, the Standards Committee is currently carrying out a large amount of data collation. In the future, a unified automotive electronic standard specification will be formulated in accordance with the standards of various enterprises. This means that the state will not regulate the development of the entire industry, and the relevant national support policies are likely to follow. __
The acquisition of digestive local companies such as dominoes spread out in the industrial chain. On July 13, Beijing Pacific Century Automotive Systems Co., Ltd. (PCM) acquired GM's global steering and transmission business, plus the previous acquisition of the US Delphi damping brake division, Geely's acquisition of Australia's DSI, and Wanxiang's acquisition of the US DS. After a series of overseas acquisitions, there have been more than 10 overseas acquisitions of local parts companies.
All of this seems to indicate that under the background of foreign auto electronics companies, local enterprises are facing tremendous changes, and the turning point is expected. However, how to digest after the acquisition is a problem that the industry has been paying attention to.
To some extent, Chinese companies are currently acting as unconscious imitations of Western counterparts. Regardless of the acquisition model or the production model, the Western countries have been in the normal mode for the past few decades, and now Chinese apprentices have begun to imitate the mimicry on a large scale.
Dong Jianping, deputy secretary-general of China Association of Automobile Manufacturers, reminded that Chinese companies now want to acquire the automobile industry in developed countries. It is not a simple copying. On the one hand, beware of the burden behind the balance sheet of the company, and on the other hand, find out the relevant laws of the place where the enterprise is located. Regulations, the third is how to transform advanced technology platforms into their own platforms. This is the key.
The acquisition of automotive electronics core projects by local auto companies is a reflection of the company's long-term strategy, but we also need to digest and absorb in the acquisition. After all, the invisible technology of embedded chips is more difficult to imitate. Chinese companies are acquiring past or existing technologies, and other international automotive electronics giants are also developing. How to surpass them is the top priority.
A more critical issue, many automotive electronics design is a systemized problem. At present, China does not have its own automotive electronic network platform. For example, Pentium uses the platform of Ma 6 and many independent brands are imported from abroad. How to transform the acquired technology into a platform for China needs to be improved.
At present, the most feasible mode is to introduce foreign advanced technology through mergers and acquisitions, and to complete the technical accumulation of local automobile subsidiaries by integrating domestic small and medium-sized enterprises with core technologies. China's automotive electronics has just been developed for more than 20 years, and it is still a newcomer in this area, which requires a lot of accumulation.
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