November 8 destined not an ordinary day, in the annual "Reporters Day" that day, I was still running at the forefront of automotive activities, because this day, China's auto market will usher in a particular brand - Race Lin , perhaps we are more familiar with its brand English SALEEN .
Yes, the game is that Lin has created a "Forbes world's most expensive production car" S7 of high-performance sports car brand, is open to riders championship 34 years ago by Steve Lin tournament a legend. Now, hold "ingenuity, science and technology, the ultimate definition of" brand philosophy, race Lin (SALEEN) with a new brand to China.
Today, Celin is actually the brand of Jiangsu Celin Auto Technology Co., Ltd., which is jointly invested by many companies and organizations in the United States. The registered address of the company is in Rugao, Jiangsu Province, with a registered capital of 9.6 billion yuan. The total investment of the Saier Automobile Project is 17.8 billion yuan. It has been listed as a major project in the 13th Five-Year Plan of Jiangsu Province and is also the largest investment project in Nantong City. Therefore, in the evening of 8 in the game Lin "Wan Feng of the summit, group rates are moving" brand conference, Lin auto race Jiangsu Science and Technology Co., Ltd. Chairman and CEO Dr. Wang Xiaolin, founder of the race Lin brand, the company's vice chairman history Steve Sai Lin (Steve Saleen) and Dr. Mr. Gu Lei, executive vice president of a public company and other executives gathered in Jiangsu Lin a match, the CPC Rugao Mayor Mr. He Yijun, deputy Rugao economic and technological Development Zone The leaders of the government and international organizations, including Mr. Zhao Hongxiang, Director of the United Nations World Tourism Union, and Ms. Li Jinzhi, Vice Chairman of the United Nations World Tourism Federation, also visited the scene and witnessed the historic launch of the new brand of the Celin brand with numerous domestic and foreign media.
Mr. Steve Sylling , who has enjoyed the reputation of “ Century Master of the World †in the world , first made a speech and his appearance ignited the enthusiasm of on-site car enthusiasts. Mr. Steve Lin recalled the mentality of the game in favor of the creation of their own race Lin brand identity from racing since, talked about as the "king of the world's ultra-running," the race Lin S7, although he was proud but not complacent, He said that joining hands with Dr. Wang Xiaolin hopes to bring more abundant and outstanding products to the more demanding Chinese market.
[Lin] Steve Race
Lin auto race known as Jiangsu Science and Technology Co., Ltd. Chairman and CEO Dr. Wang Xiaolin "repairer big shot," he said then delivered a keynote speech. He first elaborated on the source of the theme of the brand launching conference - Mr. Qian Zhongshu's famous saying " the peak of all things, all the crowds and interests " . This is because in the history of the past 30 years or so, Sailin has achieved unparalleled arrogance in the game, this match, so that Sylvan enough to play this assessment.
[Dr. Wang Xiaolin]
Dr. Wang Xiaolin emphasized that from this moment, Celin's brand positioning will be developed from the top of the niche to the high-end of the masses. So what is Celin?
Celin is an automotive product. The SALEEN letters represent these meanings: Superb's ultimate performance control, authentic Authentic racing pedigree, Luxurious luxurious interior appearance, Exclusive exclusive expert taste, Exciting passion The driving experience and Noble's distinguished status have been demonstrated.
As a car brand, Celin is the ultimate ingenuity that has been created by artisans. It ingeniously gives technology its temperature, and technology empowers it. Aloof, wisdom and calm, calm and harmony, is for Mr. Qian Zhongshu "Wanfeng summit, move all interest groups."
In the end, Dr. Wang Xiaolin emphasized that the most important thing in today's branding conference is the soul of SALEEN . One person loves one person and loves one life; one person does one thing, does one's life, and achieves the ultimate. 36 years, although looks old, Steve Lin has always been a favorite of the race is his wife. If life is only first sight, companionship is the longest confession. If there is only one thing that cannot be overcome in years, it is this pure, timeless love. Steve Lin put this game into a love of his work, as a gift for the wife to create general to create the ultimate car.
[Steve] game Lin and his wife
Subsequently, race Lin brand launching ceremony officially began, the scene to help the two race Lin S1 slowly sailed out. Two mysterious guests: American famous racer, the American version of " Top Gear " host Tanner Foust, and the famous mainland artist Sun Yizhou also staged and shared the uniqueness of this new model.
The Celen S1 continues the legendary super running Selene S7 two-door, mid-engined rear drive design, triangular front headlights eye-catching, eye-catching muscle lines, carbon fiber body outer plate to ensure ultra-high weight level. In the future, the Serin S1 will be sold as a sports supercar for the North American, European and Chinese markets.
The finale of Celin's brand night was the collective appearance of the crew of the Chinese variety driver “Chinese Racer - Rookie Drive†which was to be broadcast on Shenzhen Satellite TV. The guests including Wu Zhuojie, Wu Zhenyu, Zhou Weijian and other celebrity guests all appeared. The models launched by China are full of expectations.
This time, " the peak of Wanfeng, the crowds are all interesting. " Celin brand night brought us the brand idea of " ingenuity, technology, definition of the ultimate " . The scene to help out the game Lin S1 also allows us to match Lin's future full of hope - slowly Star, the future can be expected.
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