The lion dances with the European camp and counterattack
Speaking of this year's mainstream B-class car, we must start with the "European troika" - the new Passat, Dongfeng Peugeot 508, and the new Magotan. First of all, the first listed new Passat, its appearance is still tough, configuration is also extremely luxurious: with full car seat heating, rear independent air conditioning, cruise control, automatic headlight wipers, sun shade ... ... active safety, The car is equipped with the latest version of the all-round ESP body dynamic electronic stability system, with the HBA emergency brake assist system, DSR driver steering tips, intelligent tire pressure monitoring system and other series of forward-looking safety technology; passive safety, the entire car more than 60% of the structure used In high-strength steel plates, 28% or even ultra-high-strength steel plates are used. A-pillars and B-pillars are particularly hot-formed and their strength can be six times that of ordinary steel plates. The roof and side panels adopt the laser welding technology that the Volkswagen Group is proud of. The welding strength is 30% higher than traditional spot welding.
Dongfeng Peugeot 508 keeps pace with Europe and becomes a global strategic model after 408. At the same time, as the first B-class car under the Dongfeng Peugeot brand, the 508 not only further enriched and improved its product line, but also became the flagship model bearing the brand value. Although 508 has not yet been listed in China, it has already won first place in European and international markets: European pre-sales began in February, and 40,000 orders were received in just a few weeks after listing. This sales figure is enough to prove the charm of this car. The overall appearance of the 508 is consistent with that of the European version. The perfect blend of sideways and face lines makes the vehicle ready to go in one go. The strong streamlined front face design stems from the Peugeot flagship concept car SR1, revealing the aesthetic essence of the brand's genes. The headlights highlight the family characteristics. In addition, the unique configuration and function of numerous cars in the same class make the 508 a benchmark for the luxury and comfort of a Class B sedan.
While the new Magotan is the mainstream B-Class sedan that is being introduced in China, there are many differences between the new Magotan and the new Passat. The new MAGOTAN is based on the domestic version of Volkswagen's seventh-generation B-Class (B7), and for the first time the wheelbase lengthened for the Chinese market, not only ten centimeters more than the previous MAGOTAN, but also slightly longer than the new Passat. Compared with the positioning of the previous generation of magotan sports and control, the new generation of magotan enters the mainstream B-class vehicle market through longer wheelbases and more luxurious configurations, and its positioning will also integrate more public commercial content.
Collective leap-level B-class launch "C-sports movement"
The three B-class cars worthy of expectation brought by the European camp have also shown a collective leap in quality and value, and have moved closer to the C-class car, setting off a "C-modification campaign" for Class B cars.
First of all, let's look at where the "original power" of the "C-sports" of Class B cars is. Firstly, the current Class B vehicles are fully comparable to C-class vehicles in terms of active and passive safety performance, space, etc. It can be said that everything owned by C-Class sedans is not bad in this year's Class B vehicle body. These are only It can be regarded as a necessary basic condition for getting started. Some experts believe that: “In this B-class vehicle, we can best express the power of the manufacturers and the potential of the car.†It can be said that today's B-class car has performed the performance of the car can be incisive, with the C-class car difference Few things. Second, consumers' demands have become increasingly diverse and demanding, which has enabled B-Class cars to have a more exclusive and luxurious configuration and enjoyment of driving. Let's take a look at the composition of the users of the B-Class: high-end consumers who pay attention to taste, professional elites from all walks of life, and rich and low-key rich people, leading social elites and successful people... B-Class users are the most complex group of people. They also have a wide variety of the most complex needs - luxury, luxury, atmosphere, elegance, comfort, and taste. One of the same requirements of these different user needs is: To have a sense of identity, B-Class cars should continue to upgrade.
From the above introduction, we can find that the “European troika†is prepared on the basis of fully understanding the needs of this market. For example, the Dongfeng Peugeot 508 is equipped with an info-drive system integrated control button similar to the BMW Vehicle Interaction System, electric adjustable business seats in the rear, VTH color heads-up display for aviation technology, four-zone automatic air conditioning, and rear crew. Adjusting the front and rear position of the driver's seat, rear multimedia audio system, dual-control rear window electric sunshades, etc., are all beyond the same level, comparable to the luxury configuration and driving enjoyment of the C-Class.
Speaking of this year's mainstream B-class car, we must start with the "European troika" - the new Passat, Dongfeng Peugeot 508, and the new Magotan. First of all, the first listed new Passat, its appearance is still tough, configuration is also extremely luxurious: with full car seat heating, rear independent air conditioning, cruise control, automatic headlight wipers, sun shade ... ... active safety, The car is equipped with the latest version of the all-round ESP body dynamic electronic stability system, with the HBA emergency brake assist system, DSR driver steering tips, intelligent tire pressure monitoring system and other series of forward-looking safety technology; passive safety, the entire car more than 60% of the structure used In high-strength steel plates, 28% or even ultra-high-strength steel plates are used. A-pillars and B-pillars are particularly hot-formed and their strength can be six times that of ordinary steel plates. The roof and side panels adopt the laser welding technology that the Volkswagen Group is proud of. The welding strength is 30% higher than traditional spot welding.
Dongfeng Peugeot 508 keeps pace with Europe and becomes a global strategic model after 408. At the same time, as the first B-class car under the Dongfeng Peugeot brand, the 508 not only further enriched and improved its product line, but also became the flagship model bearing the brand value. Although 508 has not yet been listed in China, it has already won first place in European and international markets: European pre-sales began in February, and 40,000 orders were received in just a few weeks after listing. This sales figure is enough to prove the charm of this car. The overall appearance of the 508 is consistent with that of the European version. The perfect blend of sideways and face lines makes the vehicle ready to go in one go. The strong streamlined front face design stems from the Peugeot flagship concept car SR1, revealing the aesthetic essence of the brand's genes. The headlights highlight the family characteristics. In addition, the unique configuration and function of numerous cars in the same class make the 508 a benchmark for the luxury and comfort of a Class B sedan.
While the new Magotan is the mainstream B-Class sedan that is being introduced in China, there are many differences between the new Magotan and the new Passat. The new MAGOTAN is based on the domestic version of Volkswagen's seventh-generation B-Class (B7), and for the first time the wheelbase lengthened for the Chinese market, not only ten centimeters more than the previous MAGOTAN, but also slightly longer than the new Passat. Compared with the positioning of the previous generation of magotan sports and control, the new generation of magotan enters the mainstream B-class vehicle market through longer wheelbases and more luxurious configurations, and its positioning will also integrate more public commercial content.
Collective leap-level B-class launch "C-sports movement"
The three B-class cars worthy of expectation brought by the European camp have also shown a collective leap in quality and value, and have moved closer to the C-class car, setting off a "C-modification campaign" for Class B cars.
First of all, let's look at where the "original power" of the "C-sports" of Class B cars is. Firstly, the current Class B vehicles are fully comparable to C-class vehicles in terms of active and passive safety performance, space, etc. It can be said that everything owned by C-Class sedans is not bad in this year's Class B vehicle body. These are only It can be regarded as a necessary basic condition for getting started. Some experts believe that: “In this B-class vehicle, we can best express the power of the manufacturers and the potential of the car.†It can be said that today's B-class car has performed the performance of the car can be incisive, with the C-class car difference Few things. Second, consumers' demands have become increasingly diverse and demanding, which has enabled B-Class cars to have a more exclusive and luxurious configuration and enjoyment of driving. Let's take a look at the composition of the users of the B-Class: high-end consumers who pay attention to taste, professional elites from all walks of life, and rich and low-key rich people, leading social elites and successful people... B-Class users are the most complex group of people. They also have a wide variety of the most complex needs - luxury, luxury, atmosphere, elegance, comfort, and taste. One of the same requirements of these different user needs is: To have a sense of identity, B-Class cars should continue to upgrade.
From the above introduction, we can find that the “European troika†is prepared on the basis of fully understanding the needs of this market. For example, the Dongfeng Peugeot 508 is equipped with an info-drive system integrated control button similar to the BMW Vehicle Interaction System, electric adjustable business seats in the rear, VTH color heads-up display for aviation technology, four-zone automatic air conditioning, and rear crew. Adjusting the front and rear position of the driver's seat, rear multimedia audio system, dual-control rear window electric sunshades, etc., are all beyond the same level, comparable to the luxury configuration and driving enjoyment of the C-Class.
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